LUKE SHERIDAN





WORK

HealyKohler Design
Planned Obsolescence Infographic
Gallagher & Associates
Cincinnati Art Museum
Cincy Fringe Festival Rebrand
Curbed Magazine
Apple Podcasts Redesign



ABOUT ME

RESU

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GALLAGHER & ASSOCIATES

PASSION PROJECT: CONSUMED


My idea for an exhibition centered around the food industry. I wanted to focus on the massive industry that has been built around food, its intersection with family and gender roles, and the mass marketing and media impact left in its wake.

Before creating Consumed, I was taken through the design processes practiced by G&A. I considered the “big ideas” of my exhibition, and how they would be presented. I determined audiences and mapped their journey through the exhibition.






EXHIBITION CONCEPT


I intended this to be a traveling exhibition, and the form and functions of the exhibition were meant to reflect this. The exhibition would be set up in warehouses in various cities, and key areas would flow in and out of the same shipping containers used for transport.

This connects to the idea of the exhibition as a “product,” which is also reflected in its branding and imagery.






EXHIBITION AREAS



 1950s Kitchen

 This area contextualizes food becoming a mass-produced industry in the 1950s, and its impact on the roles of women. Recreations of 1950s life juxtapose the utopian visions with the bitter realities still faced by women today. It begs audiences to ask, how much have the roles around food changed since the 1950s?

Supermarket Interactive

 This area seeks to unmask the interested parties behind the bloated, corporatized supermarket we know today. The hectic shopping environment would be used to highlight the overwhelming number of products we choose from, and what those choices mean.
Food and Modern Media

The final area is a more introspective look at the forms of consumption and focuses on the ways food is perceived in the internet age. It touches on the hyperindividuality of consumer culture, and the ways that food has become a form of entertainment.  




LIVING THE DREAM


This section is a recreation of a 1950s kitchen, in all its pastels and shimmering linoleum.

Underneath the surface of this kitchen is the story of food’s mass production following World War II, how the benefits of surplus were not equally shared in the nuclear family, and how trends of suppression in the kitchen have continued to today.




Moodboard




Interactive elements in the area include cabinets, drawers, and appliances, which can be opened to reveal the stories of women’s oppression in the kitchen.


SUPERMARKETING


This section uses the fast-paced, hectic setting of the supermarket to shed light on the mega-corporations that fill our pantries, billboards, commercials, and lives.

As visitors traverse the aisles, they can see the bloat of the supermarket and the numbers behind who they are buying from.


Moodboard



The aisles of the supermarket use exaggerated graphics and walls of products, which are cut away by the statistics of market ownership.




FROM THE FEED


The final section takes a step back from the intensity and volume of previous areas. It focuses on our modern relationships to food and the new ways we consume it, through online entertainment and social media.
Moodboard


Videos in this section would shift focus to the “on-demand” nature of the internet, and how we can now find whatever content we want served on a silver platter.

Concerning food, the area will take visitors through the staging process of culinary photography; how fake food can look even better than the real thing.





CONSUMED BRANDING & VISUAL ELEMENTS


When developing the exhibition’s identity, I looked at various junk food brands for inspiration. The juxtaposition of an optimistic, upturned logo with the more serious subject matter embodied the satire baked into this exhibition.




Identity Applications