LUKE SHERIDAN





WORK

HealyKohler Design
Planned Obsolescence Infographic
Gallagher & Associates
Cincinnati Art Museum
Cincy Fringe Festival Rebrand
Curbed Magazine
Apple Podcasts Redesign



ABOUT ME

RESU

M

E

 


CINCY FRINGE FESTIVAL REDESIGN

CURRENT BRAND


Cincy Fringe Festival is a theater festival in Cincinnati, OH. There are a number of Fringe festivals in cities across the world, in which small, independent stage productions are put on by local artists and artists that travel the “Fringe Circuit.”

Cincy Fringe’s mission is to provide opportunities for artists to present experimental productions, and celebrate performing arts of all kinds. A slogan they use in branding is “Kinda Weird, Like You!”

Cincy Fringe branding changes annually, usually revolving around the design of the Fringe Guide, which contains showtimes and ads from the festival’s sponsors.



IDENTITY


The brand’s existing logo provided many opportunities for improvement. With my logo, I hoped to improve on simplicity,  hierarchy, and scalability.

I also hoped to create brand elements that could be effectively used in other applications.


Sketches


Logo Iterations


My final design focused on simplicity and order, while also breaking the mold in key ways. Letters vary between upper and lower cases. The connecting element is the “i,” which also creates the image of an exclamation point.


BRAND ELEMENTS



Color




Typography 






BRAND APPLICATIONS



Social Media Posts



Sub-Brand: After Hours




Website




Event Map and Fringe Guide



Other Applications