LUKE SHERIDAN





WORK

HealyKohler Design
Planned Obsolescence Infographic
Gallagher & Associates
Cincinnati Art Museum
Cincy Fringe Festival Rebrand
Curbed Magazine
Apple Podcasts Redesign



ABOUT ME

RESU

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CURBED MAGAZINE


WORDMARK


When designing the wordmark, I was focused on making the publication recognizable, direct, and distinctly urban. The condensed text was meant to evoke the lofty heights of cityscapes, and the black box inverts and highlights “URB.”


Wordmark: Iterations




STYLE GUIDE


The visual system built on the themes set in place by the wordmark. I wanted to reference the hostile environments created in U.S. Cities. 

typography was meant to be stark and orderly, creating large blocks that traverse the pages. Titles and call-outs follow the style of the wordmark, and appear as cutouts from bands of color. 

Imagery in Curbed would be treated with abstract geometric forms and black and white photography. Lines, reminiscent of city maps, would connect images and ideas, and respond to the lines found in the imagery.




SPREADS


Layouts were meant to evoke the scale of urban life: the stark contrast between large, concrete structures and the small people who inhabit them. I drew on the forms and aesthetics of brutalist architecture to acheive this. 

Another inspiration was the image of the sky peeking from behind skyscrapers, and the stark contrasts of light and dark forms.