WORK

HealyKohler Design

Planned Obsolescence Infographic

Gallagher & Associates

Cincinnati Art Museum

Cincy Fringe Festival Rebrand

Curbed Magazine

Apple Podcasts Redesign

Cincy Fringe
Festival

This project was an opportunity to develop skills in branding. Our Graphic Design 1 class was tasked to find a festival, research their existing brand, and develop an improved brand for their use.

The development process required exploration into different aspects of the existing brand, and reinterpreting them. Attention had to be paid to applications of the identity and its use in the real world.

CURRENT BRAND

Cincy Fringe Festival is a theater festival in Cincinnati, OH. There are a number of Fringe festivals in cities across the world, in which small, independent stage productions are put on by local artists and artists that travel the “Fringe Circuit.”

Cincy Fringe’s mission is to provide opportunities for artists to present experimental productions, and celebrate performing arts of all kinds. A slogan they use in branding is “Kinda Weird, Like You!”

Cincy Fringe branding changes annually, usually revolving around the design of the Fringe Guide, which contains showtimes and ads from the festival’s sponsors.

IDENTITY

The brand’s existing logo provided many opportunities for improvement. With my logo, I hoped to improve on simplicity, hierarchy, and scalability.

I also hoped to create brand elements that could be effectively used in other applications.

Sketches

Logo Iterations

My final design focused on simplicity and order, while also breaking the mold in key ways. Letters vary between upper and lower cases. The connecting element is the “i,” which also creates the image of an exclamation point.

BRAND ELEMENTS

Color

Typography

BRAND APPLICATIONS

Social Media Posts

Sub-Brand: After Hours

Website

Event Map and Fringe Guide

Other Applications

LUKE SHERIDAN